Learn effective and inspiring ways to improve your marketing strategies. Get expert advice and tips on creating a winning marketing strategy that drives leads and maximizes sales.
As we move further into the 21st century, marketing is evolving at an unprecedented rate. With new technologies and platforms...
In 2013, author Brad Stone released an interesting book called, “The Everything Store: Jeff Bezos and the Age of Amazon.”...
I took my first marketing course 30 years ago. And I absolutely loved it. I was in my third year...
Are you looking to boost your sales and profits? I hope you are, because any business owner or entrepreneur who...
Everyone makes mistakes. When big business plans, especially those lacking a simple business plan template, are mistaken, it’s typically after...
Market research is critical to entrepreneurial success. It is absolutely crucial to understand customer needs in order to successfully launch...
Modeling a business strategy after someone else’s prior success is typically a great idea. Interestingly, these models of success can...
Famed market research firm Nielsen recently evaluated 20,000 new products. From those, it found only 92 with sales of more...
One of the most important business leadership responsibilities is making “the new” happen in the marketing of our companies. As...
There is a big difference between marketing and sales. The act of selling generates revenue when a product is sold....
Not too long ago, I was unloading the dishwasher. I’m about half-way through and came to a dish that just...
Below is an easy exercise that will boost your profits. First, list your products and/or services Create a spreadsheet. In...
